Fullrun is a tyre brand recognised for its commitment to innovation. Guided by a corporate culture focused on conceptual, strategic, organisational, technological and market innovation, Fullrun has secured a prominent position in the global tyre market.
The brand has succeeded in establishing a globally integrated sales network, experiencing steady growth in sales volume in the 21st century. Indeed, 80% of Fullrun products are exported, and the brand has signed exclusive agency agreements with over 300 foreign companies. For nine consecutive years, the annual tyre export amount has exceeded 100 million US dollars.
In 2011, Fullrun achieved a turnover of 400 million US dollars for foreign trade and 250 million RMB for domestic sales. Thanks to this performance, Fullrun remained one of the largest tyre traders in China for nine consecutive years.
Fullrun has also invested in tyre manufacturing, with the construction of a 300,000-square-metre factory, Qingdao Fullrun Tyre Tech Corp., LTD., specialised in producing high-performance tyres ranging from 18 to 34 inches.
In October 2016, Fullrun took a new step by establishing its first overseas tyre production base, GOLDEN HORSE RUBBER SDN BHD, located in Selangor, Malaysia. The first phase of the project was completed and put into production in 2018, making Fullrun the first Chinese company to build a large modern tyre factory in Malaysia.
With these two main tyre manufacturing bases, covering an area of about 400,000 square metres, Fullrun’s recent production capacity will reach 10 million sets of passenger car tyres and 1 million sets of truck and bus tyres.
Looking to the future, Fullrun remains true to its values of innovation, integrity, effort and dedication. Through the hard work of all its employees and its development strategy, Fullrun is committed to providing superior-quality products and increasing the company’s value for its customers and society.
