IRC motorcycle tyre
For more than 80 years, IRC (Inoue Rubber Company) is one of the leading Japanese manufacturer for motorcycle tyres. The company was created in 1926 and started exporting from 1933. The ambitious strategy of the manufacturer enabled it to successfully break into the Korean and Indonesian markets in 1973 and 1988 respectively. In 2004, it has achieved its strongest growth rate, thereby contributing to the growth of the motorcycle tyre industry..