Pirelli, founded in 1872, is a company with deeply Italian roots. This brand is recognised worldwide for its cutting-edge technology, capacity for innovation, and the quality of its products. With 18 production plants in 12 countries and a commercial presence in over 160 countries, Pirelli is one of the world’s leading tyre producers and associated services.
The company, which has around 31,100 employees and generates a turnover of 6.7 billion euros (as of 2023), is the only one fully dedicated to the consumer market. It offers tyres for cars, motorcycles, and bicycles. Pirelli is purely a consumer-focused tyre company, with a particular emphasis on the high-value tyre market. It is constantly committed to developing products aimed at reaching the highest levels of performance, safety, quietness, and road grip.
Pirelli’s innovative tyres can meet even the most specific mobility needs of end consumers. Always attentive to environmental and social issues, Pirelli was the first tyre company to set itself the goal of achieving carbon neutrality by 2040. It has equipped itself with a sustainability model inspired by the 10 principles of the United Nations Global Compact, the requirements of the AA1000 standard for stakeholder engagement, and the ISO 26000 guidelines.
Over the years, Pirelli has primarily focused on the development, production, and marketing of high value-added tyres, which have special features associated with high performance, advanced technology, and safety. On average, these tyres have larger rim sizes. Recognised by consumers for its high-value products, the Pirelli range includes innovative tyres.
In addition to connectivity, the new era of the tyre brings greater attention to the environment. Pirelli continues to invest in research and development to introduce new materials to replace fossil-based ones, with the goal of having the first tyre containing 100% bio-based and recycled materials by 2040.
In 2021, Pirelli was also chosen by the FIA – Fédération Internationale de l’Automobile – as the sole supplier to the World Rally Championship. The company has 19 factories worldwide and operates in over 160 countries. With a view to reducing its environmental impact, the manufacturer has developed a “green performance” strategy to prioritise technologically advanced products and services with low environmental impact. Pirelli has been involved in Formula 1 racing for many years.
