Kenda has been in the market for 50 years. Its strategy comes down to four pillars: transparency, innovation, quality and customer service.. The tyres are made in Asia in several plants based in Taiwan, Vietnam and China. From the beginning, Kenda is a brand specialized in all terrain tyres ( cross, quad, agricultural tyres...) Thanks to its expertise when it comes to all terrain tyres, Kenda produces ultra high performance tyres. The numerous and steadfast efforts in research and development provide the guarantee for tyres combining safety, reliabilty, durability and performance even at high speeds.