The Turkish tyre brand was created in 1974. It was founded by the group Sabanci and associates. In the 1980's the brand stroke a partnership with the Japanese Bridgestone Corpororation in a joint undertaking. Nowadays, Lassa tyres are credited for their quality and reliability. They are produced by the Brisa manufacturer that owns one of the largest plant in the world with a surface area of 350.000m². Lassa exports its tyres to 50+ countries with the help of hundreds of distributors.