Lassa is a leading tyre brand in Turkey, whose foundations were laid in 1974. Initially established by the Sabancı Group and its partners, Lassa was rebranded as Brisa in 1988, after forming a joint venture partnership with the Japanese giant Bridgestone Corporation. Today, Lassa tyres are produced with Brisa’s state-of-the-art technology and R&D studies.
Brisa, the company behind the Lassa brand, is one of the largest tyre producers in Europe with its two factories, İzmit and Aksaray. Dedicated to the production of high-quality Lassa tyres, Brisa manufactures according to stringent quality control standards. Lassa Tyres is an ambitious global brand preparing for further expansion into international markets, leveraging the expertise gained from its indisputable leadership in the Turkish tyre market.
Lassa produces tyres for passenger cars, SUVs, light commercial vehicles, trucks, buses, agriculture and off-road in 2 factories – covering 500,000m² of production area, where a tyre is produced every 2.5 seconds. Brisa distributes Lassa tyres in over 80 countries worldwide through an impressive network of distributors, carefully selected for their location, logistics and expertise.
In line with the needs of both domestic and international markets, Lassa offers products approved by independent testing institutions, and whose quality has been recognised by numerous awards. These tyres are trusted by consumers only after passing detailed safety tests. One of the key features that makes Lassa a leading producer is the impeccable service provided to customers. Combining the best product with the best service is the top priority in Lassa’s corporate philosophy.
Lassa tyres are manufactured using Brisa technology, driven by a commitment to sustainability, performance and safety. Lassa Tyres has built a reputation for excellence, as evidenced by its extensive dealer network and numerous accolades, including the “Best Tyre Brand” award.
