Nexen is a globally recognised tyre brand known for its quality and innovation. Born in Korea, it produced its first tyre in 1956, despite the difficulties arising from the Korean War. Since then, it has continued to develop and refine its products, in partnership with the Japanese manufacturer OHTSU Tyre.
The Nexen brand is particularly appreciated for its high-performance SUV tyres. It holds a patent for the production of laminated nano silicate composite rubber, a technology that contributes to the superior quality of its products. With a turnover of 600 million dollars and 2,000 employees worldwide, Nexen is a major player in the tyre market.
Nexen’s R&D centre, based in Yangsan in Korea, is at the heart of the brand’s innovation. It is supported by facilities in the United States, China and Germany, where innovative, future-oriented products are developed. Nexen’s goal is to ensure safety and a higher standard of living for everyone through its cutting-edge technologies.
Nexen takes pride in its impeccable quality, as evidenced by the absence of product recalls. The brand has received numerous design awards, such as the iF Design Award, the Dot Design Award, the G-Mark and the IDEA Award. It also developed the first V-shaped rotation tyre in the 60 series in Korea. In 2000, the brand adopted the name Nexen to strengthen its international image.
In 2020, Nexen won the iF Design Award for the ‘N’FERA Primus’, an ultra-high-performance summer tyre offering optimal braking performance and excellent water drainage. Today, Nexen tyres are present in 130 countries around the world. The brand continues to develop products adapted to the changing needs of the market, with the ambition of becoming a global leader in the industry.
